Google Stadia nos trae el “Gender Neutral” Controller

Google Promotes Gender Neutral Controller as Stadia Selling Point

In an interview with CNN Business, Google VP and Head of Stadia Phil Harrison boasted that the Stadia controllers design was different from some of our historical competitors in the console space [who] have been a bit more masculine and a bit more mechanical in their approach.

The controller is offered in three different colors, white, black, and a light green wasabi color, chosen for its universal appeal according to Google director of design Isabelle Olsson who found that both men and women gravitated towards this color. She praised the fact that it ended up being super gender neutral but still really expressive as its really hard to find colors like that.

In a short promotional video, Google industrial designer Jason Pi states that the controllers were intentionally made to be easier for smaller hands to grip, specifically noting that the controller was made for small and large hands so its super usable for a large segment of gamers that arent always appreciated.

This marketing strategy by Google is odd, to say the least, as controllers have never been explicitly made for or marketed towards male consumers. While some controllers have been troublesome for people with small hands to use, such as the original Xbox controller, and others offer problems for players with larger hands, such as the Nintendo Switch Joy-Cons, they are designed for universal appeal rather than niche audiences.

The promotion of the controllers coloring as gender neutral also seems slightly patronizing, as controllers have been offered in a wide range of colors and patterns since the fifth generation of consoles (PS1/N64/Sega Saturn era), allowing for players to customize their controllers to their specific preferences and tastes, regardless of gender or identity.

Primeras reacciones 

Google Stadia: Gamers react to gender neutral controller

Gamers have reacted to the suggestion that Google Stadia's controller is more 'gender neutral' than its competitors'.

YouTuber Dark Titan Enterprises has uploaded a response in which she says that the problem with Google Stadia's controller being marketed as 'gender neutral' is that the comments criticise the other gender in hope of appealing to the "underappreciated".

She further goes on to say that she's never felt "underappreciated" as a female gamer and that Stadia's marketing is too extreme of an effort to appeal to one audience. According to her, it would have been better had Google worded their marketing differently.

The comments for the YouTube video show dismay at how out of touch Google is with gamers, and this sentiment has been echoed on Twitter.

 

 

 

 

 

Editado 21 Noviembre por Retro Partidas

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gilipolleces del marketing, he dicho.

Mas idiotas y no nacen

Esto tampoco es un reclamo comercial. 

Melafo.

Los verdaderos machos usamos este.

Le mande.

Me recuerda a la de Microsoft

Dado el nivel del rojo medio, como stevia ha nacido muerta, es un "si cuela, cuela" de manual. Y lo peor es que colará en twitter.

Resumen para hispano hablantes

El control de la nueva Google Stadia es neutral al género, no como los controles hechos hasta ahora por otras compañías que se creaban bajo una aproximación masculina y mecánica.

Este nuevo control está hecho en tres colores: blanco, negro y verde wassabi; el verde wassabi es neutral al género porque, de alguna manera, hombres y mujeres orbitan hacia ese color.

Además está pensao para que se pueda usar tanto si tienes manos grandes como pequeñas, cosa que nunca jamás había pensado nadie.